2019 Trends in eating behaviour – what can we expect?

As we say goodbye to 2018, it’s time for us foodies to look ahead at 3 of the coming year’s food trends.

Global buyers and experts have looked into the possible food trends that will take precedence in 2019. They have studied past trends such as plant-based foods in 2018, coconut and wellness tonics in 2017, and 2016’s fermented foods and wine in cans. So, in which direction will food trends head in 2019? Well, they are all versatile, exciting and most importantly, healthy.

Protein on the Go

On-the-go protein drinks are becoming popular. They are ideal for busy people who don’t have the time to have a sit-down meal but want to make sure they don’t fall into the trap of eating foods high in carbohydrates and sugar. There’s a growing selection of protein breakfasts and drinks like protein-packed coffee and water. Snacks like protein cookies containing gluten-free ingredients like banana, apple and peanut butter are also set to become firm favourites on the go-to market.

Fruit and vegetables such as Avocado, Broccoli, yellow sweet corn, Potato’s and Edamame are high protein foods. They can easily replace meat without upsetting a balanced diet. Similarly, there is an emerging trend of desserts taking a vegan turn. Hence dairy products and eggs will no longer be essential ingredients if you want something delicious after your main meal. It is now common to see desserts with protein from vegetables such as chickpeas and black beans. So in 2019 expect to see more protein vegetable replacing conventional meat protein foods.

Just like the anti-fat and anti-sugar trends that dominated the 1980s, protein continues to be the healthy alternative to sugars. Since it reduces hunger between meals and improves body mass, consumers are increasingly looking for more protein in beverages and foods.


Flexitarianism is a trend that reared its head in 2018 and is being widely gaining traction with those concerned about carbon footprint mitigation. Scientists and researchers at Oxfords’ Future of Food program have advised people to undertake dietary changes in order to mitigate climate change.  They have particularly promoted the flexitarian diet because it could help to cut food-related emissions.  

This is a wider pattern in society and we expect its continued growth in 2019. Social media hasn’t been left behind in encouraging Flexitarianism. Notably, there is a #meatfreemonday hashtag which might be a trending topic in 2019.

‘The Flexitarian Diet is a style of eating that encourages mostly plant-based foods while allowing meat and other animal products in moderation. It’s more flexible than fully vegetarian or vegan diets. The Flexitarian Diet has no clear-cut rules or recommended numbers of calories and macronutrients. In fact, it’s more a lifestyle than a diet’ (Lizzie Streit Healthline).


Keto Market

The ketogenic diet is another behaviour that is taking the food market by a storm. We can only expect the trend to grow tremendously in 2019.  Thanks to social media awareness and campaigns, the demand for keto products has exponentially risen. In fact, searches for the term keto on search engines has superseded “intermittent, “paleo” and “Whole 30” searches.

We spoke to nutritionist Gavin Allinson who explained it further;


‘The Keto Diet is a High Fat Low Carb approach that is the most popular diet in the US at the moment.  It is a High Fat Low Carb approach. The major benefits are that when your body breaks down fat it produces ketones as an alternative fuel to glucose.  Ketones have numerous advantages over glucose as a fuel, they help suppress appetite and reduce inflammation, helping with less aches and pains and overall improvement with degenerative diseases. In addition, it can improve brain function and mental cognition; its shown great results with Alzheimer’s patients and busy executives love the mental focus it gives! One potential downside is that it is quite strict in restricting carbohydrate to 20g per day otherwise your body won't produce ketones.  However drinkable ketones are now available and are the fastest growing supplement category in the world right now.’

Gavin Allinson www.ExogenousKetones.net


Conclusively, people are increasingly becoming concerned about their food and health. As a result, the emergence of healthy and effective dietary trends has dominated major discussions and 2019 will see the trend continue. The Keto diet is playing a bigger role in the states already, where on recent visits we saw fixtures in retailers and health food shops dedicated to this area.

We look forward to the emergence of more food trends. However, as for now protein on the go, flexitarian and Keto diets are some of the key behavioural trends which we expect to leave a footprint in the food market in the coming year and transition into the NPD we see hitting the shelves.   

Matthew Norton